The reason is two-fold:
- Changing wheels and tires has the biggest impact of any single modification visually.
- Clearance and traction are the primary factors to consider when going off-roading, and the right tire will give you an increase in both.
If "black and round" sums up the bulk of your knowledge about tires, then you could benefit from the following tire tips. The fact is, your tires affect how your car steers, starts, stops, sounds, feels and looks.
Here's everything you want to know about tires, both on- and off-road:
Off-road Tires FAQ
General Tires FAQ